Herbal Whitening Face Wash

• Alpha Arbutin — Next-generation de-pigmenting agent that inhibits melanin production to visibly fade dark spots and hyperpigmentation
• Aquaxyl — Premium multi-layer hydration molecule that replenishes moisture reserves — hydrates while it cleanses
• Kojic Acid — Natural fermentation-derived brightening active that inhibits melanin for an even, radiant complexion
• Vitamin E Oil (Tocopherol) — Antioxidant that nourishes and protects skin during cleansing
• Hyaluronic Acid — Attracts and locks in moisture for plump, smooth and hydrated skin after every wash

Aliza Herbal Whitening Face Wash is a premium brightening cleanser formulated with five clinically-active ingredients — Alpha Arbutin, Aquaxyl, Kojic Acid, Vitamin E Oil and Hyaluronic Acid — making it one of the most active-rich face washes in the Aliza range. Alpha Arbutin is a next-generation de-pigmenting agent that inhibits tyrosinase (the enzyme responsible for melanin production) to visibly fade dark spots, hyperpigmentation, post-acne marks and uneven patches. It is more stable and effective than standard Arbutin, and works even during the brief contact time of a face wash. Aquaxyl is a premium multi-layer hydration molecule that replenishes surface moisture and reinforces the skin's water reserves — so even as the face wash cleanses, it simultaneously hydrates rather than stripping the skin dry. Kojic Acid adds a second layer of brightening action — naturally derived from fermentation, it inhibits melanin and brightens the overall complexion. Combined with Alpha Arbutin, this dual-brightening approach delivers noticeably faster visible results. Vitamin E Oil is a powerful antioxidant that nourishes and protects skin during cleansing, while Hyaluronic Acid attracts moisture and leaves skin plump, smooth and hydrated after every wash — not tight or dry. Key Benefits: - Fades dark spots and hyperpigmentation — Alpha Arbutin + Kojic Acid - Deeply hydrates during cleansing — Aquaxyl + Hyaluronic Acid - Antioxidant nourishment — Vitamin E Oil - Brightens and evens skin tone - Leaves skin soft, smooth and glowing — not dry - Suitable for daily twice-daily use For External Use Only. Manufactured & Marketed by Dr. Shaista, Oshiwara - 400102.

1. Wet your face with water.
2. Take a small amount of Herbal Whitening Face Wash onto your palm.
3. Add a little water and work into a lather.
4. Gently massage onto your wet face and neck in circular motions.
5. Leave the lather on for 30–60 seconds to allow Alpha Arbutin and Kojic Acid to work.
6. Rinse thoroughly with water.
7. Pat dry and follow with Aliza Toner, Serum and Moisturizer.
8. Use twice daily — morning and night — for best whitening results.

What makes this different from the GlutaBright Whitening Face Wash?

Both target brightening but with different actives. Herbal Whitening Face Wash focuses on de-pigmentation with Alpha Arbutin + Kojic Acid + Aquaxyl — ideal for dark spots, uneven tone and hydration. GlutaBright targets acne-related pigmentation and blemishes with Glutathione + Niacinamide + Salicylic Acid. You can alternate between them — whitening wash in the morning, GlutaBright at night, or vice versa.

Is Alpha Arbutin effective in a face wash?

Yes — Alpha Arbutin works during skin contact. Leaving the lather on for 30–60 seconds before rinsing allows the active ingredient sufficient contact time to inhibit tyrosinase and work on pigmentation.

How soon will I see brightening results?

Skin feels softer and more hydrated from the first wash. Visible brightening and dark spot reduction typically appear within 4–6 weeks of consistent twice-daily use.

Is it suitable for sensitive skin?

Yes — Aquaxyl and Hyaluronic Acid make this formula gentle and hydrating. Alpha Arbutin is considered one of the gentler brightening actives suitable for sensitive skin.

Can I use it during pregnancy?

Alpha Arbutin and Kojic Acid are topical actives. Consult your doctor before using any brightening skincare during pregnancy.

Why does it cost ₹450 for a face wash?

This face wash contains premium actives — Aquaxyl and Alpha Arbutin are significantly more expensive than standard face wash ingredients. You are paying for clinical-grade brightening actives in a daily cleanser.

Can men use this face wash?

Absolutely — it is suitable for all genders and all skin types.

Should I still use a serum if I use this face wash?

Yes — the face wash delivers actives during cleansing. A dedicated serum like the Glass Glow Serum or 24K Gold Elixir applied after washing will deliver a deeper, longer-lasting dose of brightening actives.